A podcast is a popular term that is often heard in relation to the internet. Do you know what it is and what it can do for your online business? Podcasts allow you to make personal connections to help explain what your business has to offer.
Podcasts are audio downloads from your website with pre-recorded messages that allow your audience to listen to specific questions that interest them. If you want to seek help from professionals to record your podcast in Perth, then you also browse the internet to find Perths best podcast recording studio for hire near you.
Value-added service
Podcasts are a brilliant way to offer value-added services to your target audience and promote your company name. For example, if your business sells vitamin supplements, you could write down some health tips or any type of health information that would be of interest to a particular type of audience. You can include your company name or product in the podcast.
Anyone can download it on their computer or MP3 player and listen to it anytime. This way, your company name will be remembered when they want to buy a vitamin supplement because you have provided this service to them. In addition, they will keep coming back to your site for more information.
Advantages over text
Podcasts have clear advantages over text information in two ways:
1) With so much information on the internet, it is very difficult to attract attention and communicate effectively. Users want to find information quickly as they easily get bored reading the text.
2) They create a personal contact for the user. It's a personalized voice explaining things to them compared to traditional text, forcing users to sometimes scroll through volumes of text to find what they need to know. When done right, they are just more attractive.